What could more engaging content do for your organization? A lot. It can help define your brand, tell your stories, educate your prospects, and inspire your users. The problem with content marketing is so much of it is formulaic, lifeless and boring! As a creative marketer, content strategist, and experienced copywriter and editor, I help mission-driven leaders bring their brands to life with content people actually want to read. Learn how.
I recently returned home from my first-ever visit to Juneau, Alaska. Though it wasn’t an optimal time of year to visit, it was the time I had available, so I decided to go for it. I was eager to see my friend Katy (whose bravery in totally rebooting her life in a new place I admire so much) and to see some glaciers and Northern lights. Lucky for me, I got everything I wanted – close-up views of Mendenhall Glacier, a beautiful night sky light show, some refreshing hiking in the rain, and I even caught a glimpse of a moose. I’ll return one of these years in August, when the bears and salmon do.
Moonrise is a print and web magazine about babes and ritual.
Moonrise is created, edited, and designed by Missy J. Kennedy, who I found and met online while combing the ferociously beautiful vastness of the feminist-artist-writer-internets. I’m so glad I did.
I’ve got a piece of writing in issue number 2. Find it in the deeply nostalgic and personal section called, “Our Grandmas, Ourselves.” Also, the print magazine is gorgeous and well-produced and you should definitely order a copy while they’re available.
Written in 1962, Rachel Carson’s book, Silent Spring, was and still is nothing short of revolutionary in its importance. The first piece of writing that clearly collected and synthesized the existing work of environmental scientists and ecologists on the harmful effects of pesticides and insecticides in the environment, Silent Spring was a profound wake up call, an alarm bell, a highly effective call to arms for a new environmental conservation movement. Today, it is an essential document of the beginning of that movement and an education in basic ecology for the student looking to better understand our planet.
Should you ever feel in need of proof that one dedicated person can seriously change the world, this book may be it. Rachel Carson, an American marine biologist who began her career at the U.S. Bureau of Fisheries writing humble educational radio scripts, used a combination of poetic prose and relentlessly damning evidence from the study of the natural world to do two things in Silent Spring: First, to illustrate the beauty, preciousness and incomprehensible wonders of nature. And second, to condemn and tear apart, beyond any shadow of doubt, the cavalier use of toxic chemicals for “control” of insects, pests and unwanted plants on farms, in gardens, along roadsides and elsewhere.
Since the early 2000’s, I’ve been fascinated with artist James Turrell. You might even call me a fangirl. While some look at art like his–art that makes use of so much empty space–and see the Emperor’s new clothes and a whole lot of nothing, I get ecstatically stoked about it. I was pretty damn ecstatic recently when I learned that my visit to Boston last month would allow me time to visit “Into The Light” – the current Turrell exhibition at the Mass MoCA.
Since the 1960’s, Turrell has been exploring the realms of the untouchable: light. Enlisting architecture and LEDs, enclosed and open spaces, negative space and the sky itself, Turrell has sought to take intangible natural forces and make them physical. His works vary in medium, size and shape, yet the impact of a Turrell is an identifiable phenomenon that becomes familiar once you’ve been in their presence. That impact is all-consuming, enveloping and awe-inspiring.
I have a new guest post up on BlissyLife.com. BlissyLife is a marketing and media group created by and for adventure travelers and digital nomads, seeking to share tips and stories about living our most fabulous, most mobile lives. Check it out below or see the original post here.
On Thursday, September 14th, 2017, the San Francisco chapter of the Columbia Venture Community will host CVC’s biggest West Coast event of the year: Columbia Startup Demo Night! We always look forward to this opportunity to meet, mingle and shine the spotlight on innovative startups from the Bay Area. This time, six startups, all with at least one founder who graduated from Columbia, will take the stage to demo their startup and compete for a cash prize in front of a panel of experienced judges.
As we gear up for the event, we’re speaking with all our Demo Night founding teams so that we can share their diverse, inspiring stories with the CVC community.
I had fantastic opportunity to meet and speak with founders from our six CVC Demo Night teams over the past several weeks. These six articles are the result of our conversations. Continue reading “Columbia Startup Demo Night: 6 Inspiring Founder Stories”
The beach at Lovers Point State Marine Reserve in Monterey, CA, was covered in harbor seals during my recent visit. The sight and sound of piles of seals always amazes me.
I’m finding that in California, it’s a fairly frequent discovery, too. This time, I happened upon this view on my way to the Monterey Bay Aquarium, just down the street.
I published a guest post on Design Observer, called, “How Designers Can Fight Unconscious Bias: Powerful Lessons From Vectors SF.” It’s reproduced below, or you can read it over there. In it, I discuss an IDEO designer’s important talk about unconscious gender and racial bias, and how designers can help eliminate it, from the Vectors SF design conference.
In 2017, I worked with FIGMENT Oakland interns and our communications team to brainstorm and produce a series of longform articles featuring outstanding FIGMENT artists. Together, we developed a content strategy and a plan for interviewing participating artists and creating some in-depth content.
The goal? To build excitement for the 2017 FIGMENT event, and raise awareness in the local community about these San Francisco Bay Area artists.