I help mission-driven companies define brands, tell stories, educate prospects, and inspire users. As a full-stack marketer, experienced writer, editor, and designer, I develop and execute compelling narrative strategies to achieve business goals. Learn how.
Meeting and learning from entrepreneurs so I can share their insights and stories is one of the most rewarding parts of my job. Recently, I had the privilege of interviewing a woman I greatly admire.
Claire Wasserman wanted a strong network of professionally ambitious women who she could call on to help with the everyday struggles of climbing the career ladder, negotiating, and generally staying inspired and excelling at work.
When she couldn’t find that network, she decided to create it.
The result of her effort is a vibrant community called Ladies Get Paid, where over 30,000 women from around the world connect, network, and share knowledge through online workshops, live events, and an official conference in New York, called Get Money Get Paid.
In addition to running LGP, she’s a career coach for individuals and teams, a member of the Well + Good Council, and a writer and speaker. She’s moderated and spoken at events at companies like the New York Times, and was recently featured in the Sally Hansen global campaign, Shetopia.
In this conversation, Claire tells us all about her big-picture goals with Ladies Get Paid, her hopes for helping women business leaders find their power, and how entrepreneurs like herself can stave off burnout and truly thrive in their careers. She also opens up about the financial struggles she faced when starting her business, and what she sees as the keys to entrepreneurial success.
This fall, Meltwater held the Meltwater Social Summit (formerly the Sysomos Summit) in downtown San Francisco. Lucky for me, this was just a 15-minute walk from my office, so I was able to stop by and catch the morning sessions, and I’m back with a recap for social media folks seeking inspiration beyond the Bay.
For context, Meltwater is a global SaaS company that offers “media intelligence software” for social media and public relations pros. My company recently signed up for the service. We’ve been using it to monitor our media mentions, our competitors, and our top keywords (“small business funding” for instance!). We also use the tool to improve our social listening, quantify the impact and value of our content, and help with PR and influencer research and outreach. It’s early days for us with this platform, but I’ve been impressed so far.
The Meltwater Summit was also worthwhile. Many conferences (especially those for marketing and PR pros) offer too much sponsored nonsense, and too little insight or actionable advice. In contrast, I felt like this was a morning well-spent.
Here are the top insights I took away from my morning at the Social Summit.
Last month in San Francisco, the Columbia Venture Community hosted our biggest event of the year: the 4th Annual Startup Demo Night. Attendees heard and saw startup demos from a varied roster of talented founders, and enjoyed an open bar, food, and great networking. This event is a lot of fun every year and in my opinion, they keep getting better. I always meet interesting people and learn something new.
To help attendees get to know the presenting founders beforehand, I created a series of Q&A profiles, highlighting the multidimensional work these teams are doing. Read on to learn about the founders of Aptonomy, Voga Coffee, Artery, Avoma, and Nano Hydrophobics.
This year, I had the immense privilege to be part of the whip-smart volunteer team that made the CODAME ART+TECH Festival happen this year. June 4-7, 2018 brought four full days of workshops, performances, talks, screenings and installation art to the Midway in San Francisco.
The 2018 ART+TECH Festival, codenamed #ARTOBOTS, examined the sphere of robotics, automation, and artificial intelligence. Through art, discussion, play and performance, CODAME probes these potentials and examines the ways in which robots have infiltrated so many aspects of our daily lives.
As part of this project, I interviewed and wrote about just a few of the incredible artists bringing their work to the festival, all organized by curator Vanessa Chang. The goal of these articles was to promote the festival, while helping attendees get more out of the experience by engaging more deeply with the artworks, the themes, and the presenting artists.
Professor Laila Shereen Sakr, also known as VJ Um Amel, is fascinated with culture. In conversation, she returns often to the subject of how ideas bubble up from the underground and coalesce, how individuals come together to create community online, and how to preserve and document that process. [Read the article]
In this installment of my ongoing series of feature articles about artists who will appear at the 2018 CODAME ART+TECH Festival in San Francisco, I had the opportunity to interview and study artist Norma Jeane.
When considering multimedia artist Norma Jeane, the first impression that strikes is one of mystery and denial. Norma Jeane is the pseudonym of an Italian artist who does not wish to be identified. Where many discussions of an artist’s body of work might begin with personal biography in an attempt to understand the human experience that led to creating the work, that won’t do in the case of the elusive, cerebral, and multi-talented Norma Jeane.
This is entirely by design. Having chosen one of the most famous women in the world as a namesake (Norma Jeane Mortenson Baker, who you might know better as Marilyn Monroe), the artist Norma Jeane has built a 25-year-long career on the idea of making that which is typically invisible, visible, and vice versa.
This endeavor — to expose the unnoticed while erasing the expected — has been composed of a few different recurring elements. Multiple paths lead to this end, but the name is a helpful starting point. When I met with Norma Jeane this month via video chat, he explained, “What was really interesting and fascinating to me about Marilyn is not Marilyn but Norma Jeane. The fact that she actually split her life in two, had a terrible beginning, very tough and sad, and when she actually found success, she needed to split her personality to do it. [She was] such a complex person, who ultimately represents the most successful pop icon, which is something so simple. I’m also super interested in what’s normal, in everyday life, everyday objects.”
Read the full article on the CODAME blog, on Medium.
As part of my series with artists and speakers to be featured at the 2018 CODAME ART+TECH Festival in San Francisco, I recently interviewed interdisciplinary artist Yagiz Mungan.
Artist Yagiz Mungan creates work that blends VR/AR, sound/music, interaction, performance, virtual worlds and gaming. He is especially interested in generative strategies of creating visuals and sound, and ways to use technology to push the boundaries of human perception and emotional response. His work often aims to recontextualize familiar experiences, or addresses uncanny technological encounters in modern life.
Mungan holds an MSc in computer engineering and MFA in interactive arts, and has exhibited his work around the world. For the 2018 CODAME ART + TECH Festival, Mungan will be exhibiting a project called Illy, an AI that communicates via sound without language.
Read the interview on the CODAME blog, on Medium.
As part of an interview series with artists and speakers featured at the CODAME ART+TECH Festival , I recently chatted with 3D artist Mark Klink.
This year’s CODAME ART+TECH Festival, codenamed #ARTOBOTS, examines the increasingly tangible sphere of robotics, automation, and artificial intelligence in the modern world. Through 4 days of installations, workshops, and lectures, this conference will showcase developments from the vanguard of art and technology.
Mark and I discussed everything from his background as a multi-occupation self-taught technologist and longtime multimedia artist, to his reactions to the state of pop culture as it depicts and relates to robots and artificial intelligence, two enduring themes in his work.
Read the interview on the CODAME blog, over on Medium.
I recently returned home from my first-ever visit to Juneau, Alaska. Though it wasn’t an optimal time of year to visit, it was the time I had available, so I decided to go for it. I was eager to see my friend Katy (whose bravery in totally rebooting her life in a new place I admire so much) and to see some glaciers and Northern lights. Lucky for me, I got everything I wanted – close-up views of Mendenhall Glacier, a beautiful night sky light show, some refreshing hiking in the rain, and I even caught a glimpse of a moose. I’ll return one of these years in August, when the bears and salmon do.
Moonrise is a print and web magazine about babes and ritual.
Moonrise is created, edited, and designed by Missy J. Kennedy, who I found and met online while combing the ferociously beautiful vastness of the feminist-artist-writer-internets. I’m so glad I did.
I’ve got a piece of writing in issue number 2. Find it in the deeply nostalgic and personal section called, “Our Grandmas, Ourselves.” Also, the print magazine is gorgeous and well-produced and you should definitely order a copy while they’re available.