Since I swapped my East coast corporate job for West coast startup life, I’ve been struggling to refresh my wardrobe in a way that will keep me comfortable (no matter which coast I’m on), professional (from meetings to yoga class to business trips), and still looking like myself style-wise (something I can’t explain but I know it when I see it). This is harder than it should be because I want to avoid the biggest problems with modern shopping: In a world choked with “fast fashion” – disposable, poorly-made mass-produced garments that are often 1) made by slaves and children 2) in factories that pollute the Earth, and are often 3) ill-fitting and 4) short-lived style-wise – what’s an ethical fashion-lover supposed to do?
It’s hard to find clothing that looks good, is responsibly made, and well-constructed enough to last for years. To even try to do this almost feels quaint. If you care about style, fit and quality, and you happen to be a professional woman, congratulations, you’ve got a double whammy of a problem. Women’s clothing is much more trend-driven, more expensive and usually less-well-made than men’s clothing – good luck finding a suit with functional pockets.
I’ve been floored by how hard it is to find functional women’s clothes at all, even before imposing the preference for ethically and sustainably produced garments.
I know I’m not the only one out there hunting for the right fit, so I thought I’d share what’s working for me, and in the process, honor a few kick ass women-run businesses. Maybe it’ll help you find a gift for yourself or the awesome women in your life.