Review: Brand Seduction

Brand Seduction is an entertaining, well researched and highly readable spin through how our brains work, how we process messages and how we project our thoughts and aspirations into brands. To create a brand people will identify with and truly love, companies must strive for utter consistency of message. These days, marketers must also understand some basic neuroscience. Consider this a vital crash course.

As a marketing and branding pro I’ve read stacks of books on the subject; this one is worth keeping around.

Book review: Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, by Daryl Weber, 4/5 stars

Review: Lean Out

Lean Out is a diverse collection of 19 essays of uneven quality but consistent passion. Each piece of writing shares a personal story, experience or perspective of a woman or transperson either in the trenches of Silicon Valley’s entrepreneurial dream machine, or looking back on it after leaving.

Whatever benefits Sheryl Sandberg extolls in “Lean In” (the clear reference point to which this collection is a response) these essays point out that outsiders are expected to conform in order to succeed…and “outsiders” are anyone who is not a white cis male. This isn’t so much a whiny collection of hand-wringing identity politics as a thoughtful report of real experiences – the reader is invited to draw a lot of their own conclusions.

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Review: Island beneath the sea

 A truly extraordinary novel of wide, sweeping historical vision, hope and beauty among the darkest of times and places.

I was gripped for its hundreds of detailed pages and learned a great deal I didn’t know before about a breathtaking array of topics, including: the French and Spanish in Haiti and Cuba, the reverberations of the French Revolution in the colonies, the slave trade in the colonies vs in Louisiana, sugar cane plantation life, New Orleans culture and society around the 1800s and its complex system of caste based on skin color.

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Review: What I Talk About When I Talk About Running

This slim volume is partly a guide to training for long distance running, part memoir of a writer’s life and career, part zen philosophy of life and death. I’ve heard it repeatedly described as “intimate” and “thoughtful” and it is both of these things, yet also it is more.

For someone who hates to run, I sure have read a lot about long distance running lately. I read Scott Jurek’s ultramarathon running memoir/vegan cookbook, I’ve read more articles about the sport than I can count – partially because I’m trying to understand my husband (who loves running) but partially because I’m trying to understand other things, about life, discipline and repetition as the path to greatness in any of life’s pursuits, athletic or not.

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