3 Insights for Social Pros From the 2018 Social Summit

This fall, Meltwater held the Meltwater Social Summit (formerly the Sysomos Summit) in downtown San Francisco. Lucky for me, this was just a 15-minute walk from my office, so I was able to stop by and catch the morning sessions, and I’m back with a recap for social media folks seeking inspiration beyond the Bay.

For context, Meltwater is a global SaaS company that offers “media intelligence software” for social media and public relations pros. My company recently signed up for the service. We’ve been using it to monitor our media mentions, our competitors, and our top keywords (“small business funding” for instance!). We also use the tool to improve our social listening, quantify the impact and value of our content, and help with PR and influencer research and outreach. It’s early days for us with this platform, but I’ve been impressed so far.

The Meltwater Summit was also worthwhile. Many conferences (especially those for marketing and PR pros) offer too much sponsored nonsense, and too little insight or actionable advice. In contrast, I felt like this was a morning well-spent.

Here are the top insights I took away from my morning at the Social Summit.

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How Designers Can Fight Unconscious Bias

I published a guest post on Design Observer, called, “How Designers Can Fight Unconscious Bias: Powerful Lessons From Vectors SF.” It’s reproduced below, or you can read it over there. In it, I discuss an IDEO designer’s important talk about unconscious gender and racial bias, and how designers can help eliminate it, from the Vectors SF design conference.

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Call for art: FIGMENT Oakland now accepting art submissions

The 4th Annual FIGMENT participatory community event celebrates Bay Area creativity

Oakland, CA – The organizers of FIGMENT Oakland, the Bay Area chapter of the global participatory art organization, have announced the opening of their art submissions portal in preparation for the 4th annual FIGMENT weekend event on June 10, 2017.

Artists, community organizers and performers of all types are encouraged to submit finished artworks, artworks in progress, concepts, performances, workshops or even games for inclusion in the 2017 event. Unlike many creative events, there is no fee to submit works for consideration, no fee for participation and no fee to attend the event.

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3 things that kids and families love about FIGMENT

I published a series of posts over at the FIGMENT Oakland blog. Here’s the first one. This post is a look at why FIGMENT is such a perfect event for families and kids to attend together. You can read it below, or check out the original post over here.

What kind of experiences come to mind when you hear the words “art show” or “art event”?

Did you picture a stark gallery with white walls or a museum filled with precious objects that you aren’t allowed to go near or touch? Maybe a concert or performance where you have to sit still in a chair and you aren’t allowed to talk?

Let’s face it, what most of us think of as the usual “art experience” just isn’t very kid-friendly.

At FIGMENT, we aim to change that.

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