Sometimes marketers seriously overstep their boundaries

An open letter to the marketing team atย Similac:

My mother sent me a text. โ€œIs there something I should know?โ€ she asked. (Hopefully, I think.) Why? Because you guys at Similac decided to send a box of infant formula – totally unwanted and unrequested – to me, care of my parentsโ€™ home address, where I have not lived in over a dozen years. I guess you stalked me on the internet enough to determine that I might be a woman, in my mid-thirties, and married, therefore potentially a child-bearing consumer profile, and you decided to send me a little “gift.”

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