A highly meditative take on how to conduct oneself in life and in business with others, Kofman’s book, Conscious Business, contains much to discuss and learn. I picked it up in response to reading an article by Matt MacInnis, the CEO of San Francisco tech firm Inkling, where the book is required reading for all employees. Having just wrapped up my first experience taking an early stage startup from 1 to 20 employees, and wishing to understand more about how leaders may intentionally create business culture where employees can not only create business value but thrive personally and emotionally as well, Conscious Business felt highly relevant.
Like many entries in the popular, introspective “how to succeed in business” genre, this book can be summed up quickly at a surface level with a few pieces of seemingly basic advice. Here they are, boiled down: First, take personal responsibility to the extreme, and approach problems from a place of curiosity about how you can take more responsibility. Second, practice extreme compassion in your dealings with others. Third, when you act in accordance with your values, you will succeed in life even when you appear to lose. I will address each of these main points and their implications.