Marketing Consultant (Private clients)
2016 – Present
I consult on strategic planning and development of content marketing, user research, public relations, and brand strategy for agencies, entrepreneurs and early-stage teams. My specialties are health, wellbeing, design, the workplace, and the arts. Want help with your brand, your content marketing strategy, or your world-changing new product? Let’s talk.
Director of Marketing
Nov 2014 – April 2017 | San Francisco, CA
LifeDojo is a human-centered health coaching and technology platform that helps companies support the wellbeing of their employees and makes transformative life changes possible.
As the first full time employee at LifeDojo, I helped define and create the brand, spearheaded and led marketing, content, design, product marketing, sales enablement, sales development, public relations and training, and office operations for the company. Through strategic initiatives and content, I helped companies around the world support the health and resilience of their employees. Clients included Fortune 500 companies and high-tech high-growth companies around the world.
- LifeDojo gets $5.1 million for health behavior change platform (MobiHealthNews)
- Is Your Wellness Program a Slave to Fads or Backed by Science? (Entrepreneur)
- LifeDojo featured in Top 30 Disruptive Healthcare Companies to Watch (Becker’s)
- Meaningful change: 5 Questions with LifeDojo CEO (Brandchannel)
- What’s so wrong with dressing up your desk? (BBC)
Outreach & Communications
Nov 2014 – Present | Oakland, CA
Interactive Art Curator
2008 – 2014 | New York, NY
FIGMENT is a forum for the creation and display of participatory and interactive art by emerging artists across disciplines. From the inception in July 2007 as a free, one-day participatory arts event on Governors Island in New York Harbor, FIGMENT grew into a weekend-long NYC event welcoming nearly 25,000 participants and over 300 art projects.
As the Outreach Communications Director, I helped found the Bay Area chapter of FIGMENT with a core team of 5 volunteers. I’m dedicated to serving as an advocate for art, community building, and authentic expression.
For information about the event, or to submit a project proposal, visit the website.
- FIGMENT is all of us – A video discussing the mission of the event and featuring footage from 2012 events in Boston, NYC, and Washington DC.
- FIGMENT event galleries – Photo albums from FIGMENT over the years and around the world. (flickr)
- WorldStage labs brings an outdoor video wall + digital work by 22 artists to FIGMENT Oakland, 2015 (LiveDesignOnline)
- Gothamist coverage of FIGMENT NYC (Gothamist.com)
Director of Communications
2009 – 2014 | New York, NY
Owner, developer and manager TF Cornerstone holds a portfolio of residential buildings, office spaces and retail locations totaling over 9 million square feet throughout New York City and Washington, D.C. At TFC, I led public relations, marketing, advertising, social, content strategy, and year-round events.
- Upside Downtown (NY Post, 2011)
- Long Island City waterfront reaches neighborhood nirvana (NY Daily News, 2012)
- Nearing the Final Piece of Property Divorce (Wall Street Journal, 2013)
- Saving a Spot for Pepsi-Cola as a Tower Goes Up (New York Times, 2013)
- Developer reaches $1.4B milestone (Crain’s, 2014)
Kostume Kult Arts Collective
2005 – 2014 | New York, NY
Kostume Kult Arts Collective (and sister charity organization, Costume Cultural Society) is an experimental arts, fashion and media collective, active in arts/culture festivals, parades, street theater and unique underground events. As an Event Producer, I produced, promoted and performed at arts and culture festivals, parades, street theater, costume and theme events.
- About Kostume Kult
- Priming for Burning Man, Flames in Hand (NY Times, 8/13/2008)
- This City Can Leave You So Drained (NY Times, 10/26/2006)
- Candy Couture installations for Dylan’s Candy Bar (press release, 2005)
Sacks Communications / Women Builders Council
Associate Creative Director
2008 – 2009 | Brooklyn, NY
Sacks Communications, Inc. is a public relations and integrated marketing group that has served firms and professionals in the real estate, design and construction industries for over 20 years. The Women Builders Council is New York’s leading organization representing women business owners and professionals in the building industries, and is represented by Sacks.
As the Associate Creative Director, I helped to build brands from scratch and helped evolve existing brands. In this role, I led a 5-person art department and managed project management, design strategy, and brand development. Additionally, I was responsible for creating visual designs, layouts, UX/UI and managed production, and client relations for a large volume of print, outdoor, digital, and events.
Barnard College, Columbia University | New York, NY
B.A. Art History, Cum Laude. 2005.
Parsons School of Design, The New School | New York, NY
Graphic Design, Digital Design. Certificate. 2007.
Idean Design Academy | Palo Alto, CA
Design Leadership intensive, 2017.
Selected recent coursework and training (2016-2017)
- Agile Project Management
- Gamification & Behavioral Design
- UX Design foundations and techniques: Overview, Ideation, Scenarios and Storyboards, Paper Prototyping, Implementation Planning, Multidevice Design
- Persuasive UX: Ethics, history and techniques of persuasive design
- Tools for UX Design: Sketch 3, Photoshop, Illustrator
- UX Strategy Fundamentals
- How to build habit-forming products
Writing, editing, research | Content Marketing | Experience and installation design | Visual design, UX/UI | Wireframing | Print design and production | Product development | Event planning and development | Project management | Design and collaboration tools, including Adobe Creative Suite, Sketch, GSuite, Asana, Trello, Slack.