I help mission-driven and creative companies create brand equity and customer delight.
I consult on strategic planning and development of content marketing, research, public relations, marketing and brand strategy for agencies, entrepreneurs, and early-stage teams. I bring over 10 years of experience in B2C and B2B marketing and content design.
When we work together, I help you:
- Clarify what makes you unique
- Understand your customers, and
- Create marketing and sales content that has the greatest impact for your business goals.
Want to discuss a project or learn more about how I can help?
Send me a message and let’s talk.
Brand & Creative Services:
- Content strategy: workshops, planning, documentation
- Content writing: whitepapers, ebooks, case studies
- Thought leadership: executive bylines and ghostwriting
- Social media audits and strategy
- Landing page writing, layout, audits
- Print, collateral and presentation writing
- Product content writing and microcopy
- Competitive analysis and strategic launch planning
- Developmental editing
What clients say
Valuable perspective, professional execution
Working with Irene was a great experience. She helped my startup at a crucial time with content writing, visual design, and strategic planning for marketing, sales, and public relations projects. From our initial brand strategy audit to developing investor presentation decks, she offered valuable perspective and professional execution. And on top of all that, she always turned projects around as quickly as we needed them done. She’s awesome!
Professionalism and creativity
Irene worked with me to design the entire image of my company, from my logo and color scheme to my website. Throughout the entire process, she demonstrated a perfect balance of professionalism and creativity. …In the midst of the difficult process of starting my own business, Irene provided invaluable assistance. Working with her was a delight. I cannot recommend her more highly.
Just awesome!
Working with Irene is just awesome. In our video consultations with clients, she brings incredible energy along with her expertise, and she presents marketing concepts in an “aha” manner that people grasp, enjoy, and appreciate. It is largely thanks to Irene that a client recently described this “downside”: they can’t get enough of us. I feel similarly: I hope to work with Irene a lot more, too.
Wonderful colleague and leader
Irene was a wonderful colleague and leader for our budding team, and I worked closely with her on the visual design and communications for marketing all of our wellness programs. She was unfailingly organized and clear in her communications, and consistently emanated calm, positive energy. Her leadership style is generous and humble, forward-thinking and creative, always kind and very smart.
Couldn’t ask for more
She is hard working; she is creative; she is flexible; she is a good manager; she is efficient; she is timely; and she is a team player.
Creativity and passion
Irene’s efforts are dwarfed only by her creativity and passion, and that passion allows her to take an idea from the germination stage, swiftly growing it towards a full execution of her vision. Irene is able to combine raw energy and drive with the necessary pragmatism — a rare find across many levels.
A master in her field
Irene is professional, creative, and a master in her field. I will always return to her for advice on marketing campaigns.
Highest recommendation
Irene possesses a unique eye, artistic flair and creativity that brought my ideas to life. I was constantly astonished by her ability to translate bland text or power points into beautiful and impactful marketing and sales pieces. She can take the ordinary and make it extraordinary, creating an emotional connection with the reader and truly making an impact. An incredibly generous collaborator. Irene comes with my highest recommendation.
