Dan Lyons, ego bruised and career sidelined by an unexpected layoff from his job as a technology journalist for Newsweek, makes a pivot that seems like a sensible idea at the time: he joins the startup world and becomes a marketer for hot young marketing automation firm, HubSpot. Disrupted is a memoir of that startup adventure. It stirred a ton of thoughts and conflicting reactions for me, began many conversations and taught me a bit of new stuff about startups and venture capital. It also made me cringe and grin with schadenfreude. Issues aside, though, it’s a worthwhile read with a lot to say.
Brisk, cynical and often bitingly funny – just as you might expect from the author behind FakeSteveJobs – the book starts as a bitterly comic fish out of water story about a fifty-something man trying to fit in at a company he doesn’t understand: He seems constantly gobsmacked by the wacky energy of his Millennial coworkers, the lack of organization and structure to his days, the insistence of young people on using technology like smartphones and Google calendars to schedule even a five-minute chat, and of course things like beer at work, arts and crafts breaks on “Fearless Friday,” the nap room and the foosball tables. Continue reading “Review: Disrupted”