On Thursday, September 14th, 2017, the San Francisco chapter of the Columbia Venture Community will host CVC’s biggest West Coast event of the year: Columbia Startup Demo Night! We always look forward to this opportunity to meet, mingle and shine the spotlight on innovative startups from the Bay Area. This time, six startups, all with at least one founder who graduated from Columbia, will take the stage to demo their startup and compete for a cash prize in front of a panel of experienced judges.
As we gear up for the event, we’re speaking with all our Demo Night founding teams so that we can share their diverse, inspiring stories with the CVC community.
I had fantastic opportunity to meet and speak with founders from our six CVC Demo Night teams over the past several weeks. These six articles are the result of our conversations. Continue reading “Columbia Startup Demo Night: 6 Inspiring Founder Stories”
I published a guest post on Design Observer, called, “How Designers Can Fight Unconscious Bias: Powerful Lessons From Vectors SF.” It’s reproduced below, or you can read it over there. In it, I discuss an IDEO designer’s important talk about unconscious gender and racial bias, and how designers can help eliminate it, from the Vectors SF design conference.
Continue reading “How Designers Can Fight Unconscious Bias”
A highly meditative take on how to conduct oneself in life and in business with others, Kofman’s book, Conscious Business, contains much to discuss and learn. I picked it up in response to reading an article by Matt MacInnis, the CEO of San Francisco tech firm Inkling, where the book is required reading for all employees.
Having just wrapped up my first experience taking an early stage startup from 1 to 20 employees, and wishing to understand more about how leaders may intentionally create business culture where employees can not only create business value but thrive personally and emotionally as well, Conscious Business felt highly relevant.
Continue reading “Review: Conscious Business: How to Build Value through Values”
Grit is considered a “must-read” by many in my professional circle. For good reason – it’s an engaging, thought-provoking book. It’s useful and satisfying for its clear explanation of the core concept of grit (which is essentially: passionate perseverance) and its many inspirational stories. It’s also frustrating as hell for the nuance it lacks.
On the surface, this book is about the power of effort, and how deeply, mistakenly, undervalued the power of personal will is in our society. Modern people tend to romanticize and over-value “natural talent” and under-value sustained effort – to the great disadvantage of many.
Continue reading “Review: The limits of “Grit””
While a bit repetitive and about 100 pages too long, “Essentialism: The Disciplined Pursuit of Less” holds definite value for people searching for ways to be more effective and at peace with their choices.
“Essentialism” as advocated by McKeown is a personal philosophy of making deliberate decisions about where to spend one’s limited and precious time. It’s a mission statement aimed at reducing psychic clutter, regrettable personal commitments and extra “stuff” that ultimately does not matter in the greater scheme of one’s life.
Continue reading “Review: Essentialism – The Disciplined Pursuit of Less”
An open letter to the marketing team at Similac:
My mother sent me a text. “Is there something I should know?” she asked. (Hopefully, I think.) Why? Because you guys at Similac decided to send a box of infant formula – totally unwanted and unrequested – to me, care of my parents’ home address, where I have not lived in over a dozen years. I guess you stalked me on the internet enough to determine that I might be a woman, in my mid-thirties, and married, therefore potentially a child-bearing consumer profile, and you decided to send me a little “gift.”
Continue reading “Sometimes marketers seriously overstep their boundaries”
Dan Lyons, ego bruised and career sidelined by an unexpected layoff from his job as a technology journalist for Newsweek, makes a pivot that seems like a sensible idea at the time: he joins the startup world and becomes a marketer for hot young marketing automation firm, HubSpot. Disrupted is a memoir of that startup adventure. It stirred a ton of thoughts and conflicting reactions for me, began many conversations and taught me a bit of new stuff about startups and venture capital. It also made me cringe and grin with schadenfreude. Issues aside, though, it’s a worthwhile read with a lot to say.
Brisk, cynical and often bitingly funny – just as you might expect from the author behind FakeSteveJobs – the book starts as a bitterly comic fish out of water story about a fifty-something man trying to fit in at a company he doesn’t understand: He seems constantly gobsmacked by the wacky energy of his Millennial coworkers, the lack of organization and structure to his days, the insistence of young people on using technology like smartphones and Google calendars to schedule even a five-minute chat, and of course things like beer at work, arts and crafts breaks on “Fearless Friday,” the nap room and the foosball tables. Continue reading “Review: Disrupted”
This NY Times bestselling book about managing employees in the modern workplace offers one big idea. It’s not hard to understand and the book is filled with examples that are helpful and illuminating in varying degrees. Like most popular business and management books I’ve read, the “big idea” is driven home again and again, the content is a bit repetitive, the language is very easy to skim, and the book itself could have been one really great Harvard Business Review or Atlantic article, but was stretched to create a book instead. Fine, it is what it is. It’s still worth your time.
Continue reading “Review: The Alliance”
Brand Seduction is an entertaining, well researched and highly readable spin through how our brains work, how we process messages and how we project our thoughts and aspirations into brands. To create a brand people will identify with and truly love, companies must strive for utter consistency of message. These days, marketers must also understand some basic neuroscience. Consider this a vital crash course.
As a marketing and branding pro I’ve read stacks of books on the subject; this one is worth keeping around.
Book review: Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, by Daryl Weber, 4/5 stars
Lean Out is a diverse collection of 19 essays of uneven quality but consistent passion. Each piece of writing shares a personal story, experience or perspective of a woman or transperson either in the trenches of Silicon Valley’s entrepreneurial dream machine, or looking back on it after leaving.
Whatever benefits Sheryl Sandberg extolls in “Lean In” (the clear reference point to which this collection is a response) these essays point out that outsiders are expected to conform in order to succeed…and “outsiders” are anyone who is not a white cis male. This isn’t so much a whiny collection of hand-wringing identity politics as a thoughtful report of real experiences – the reader is invited to draw a lot of their own conclusions.
Continue reading “Review: Lean Out”