How Designers Can Fight Unconscious Bias

I published a guest post on Design Observer, called, “How Designers Can Fight Unconscious Bias: Powerful Lessons From Vectors SF.” It’s reproduced below, or you can read it over there. In it, I discuss an IDEO designer’s important talk about unconscious gender and racial bias, and how designers can help eliminate it, from the Vectors SF design conference.

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Challenging fashion: Comme des Garçons at the Met

Snapshots from Rei Kawakubo/Comme des Garçons: Art of the In-Between. Photo by Irene Kaoru.

Since I was a child, growing up in the 1980’s, I have admiringly followed the work and career of Rei Kawakubo. When I was too young to know what, precisely, avant-garde fashion was, I sensed that this designer was doing something special, unique, and somehow, important.

From the pages of W and Vogue, I pieced together an education in the adornment and presentation of the female body as idealized and imagined, often by male designers creating for the pleasure of male gazes. Kawakubo was starkly different in every way: female, Japanese, trained in fine art but not in fashion, and wholly original in her rejection of simplistic prettiness and conventional beauty. Her work lit a fire of possibility in my mind.

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Ethical Fashion: A rant and guide for fabulous women

Since I swapped my East coast corporate job for West coast startup life, I’ve been struggling to refresh my wardrobe in a way that will keep me comfortable (no matter which coast I’m on), professional (from meetings to yoga class to business trips), and still looking like myself style-wise (something I can’t explain but I know it when I see it).

This is harder than it should be because I want to avoid the biggest problems with modern shopping: In a world choked with “fast fashion” – disposable, poorly-made mass-produced garments that are often 1) made by slaves and children 2) in factories that pollute the Earth, and are often 3) ill-fitting and 4) short-lived style-wise – what’s an ethical fashion-lover supposed to do?

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Sometimes marketers seriously overstep their boundaries

An open letter to the marketing team at Similac:

My mother sent me a text. “Is there something I should know?” she asked. (Hopefully, I think.) Why? Because you guys at Similac decided to send a box of infant formula – totally unwanted and unrequested – to me, care of my parents’ home address, where I have not lived in over a dozen years. I guess you stalked me on the internet enough to determine that I might be a woman, in my mid-thirties, and married, therefore potentially a child-bearing consumer profile, and you decided to send me a little “gift.”

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On useful surveys

You know you need to get feedback from your users – you probably already do it. Lately I’ve spent a ton of time carefully adjusting, rewriting and generally fiddling with customer communications, trying to pin down the perfect number of words and the right timing to say something and get a response without annoying people or turning them off. Something just happened that so perfectly illustrates a few key principles to follow that I had to write it down.

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