This NY Times bestselling book about managing employees in the modern workplace offers one big idea. It’s not hard to understand and the book is filled with examples that are helpful and illuminating in varying degrees. Like most popular business and management books I’ve read, the “big idea” is driven home again and again, the content is a bit repetitive, the language is very easy to skim, and the book itself could have been one really great Harvard Business Review or Atlantic article, but was stretched to create a book instead. Fine, it is what it is. It’s still worth your time.
A young boy named Theo with a troubled family life survives a horrifying terrorist act in New York City that kills his beloved mother and changes the course of his entire life. So much happens in the lives of Theo, his family and friends over the course of nearly 800 pages that I won’t try to summarize the plot – besides, the twists and turns are best discovered in their own time, and whether or not you predict them, they are delightful.
At its heart, this is a novel about memory and loss, and about art, and the value of things. What could possibly be more important that the concept of value? Love, family, antique objects, singular works of art, the minutes of our lives – what is any of it worth, and how can we know?
Spark is an incredibly important, exhaustively researched book that will fascinate anyone who is even remotely interested in how our brains work.
Now quite famous and highly regarded, psychiatrist John Ratey presents study after study in service to his thesis: that vigorous physical exercise is not only good for our bodies, it also has the power to improve mood, treat mental illnesses like anxiety and depression, prevent memory loss, improve conditions like ADD, and generally “remodel” our brains for all around better performance.
Brand Seduction is an entertaining, well researched and highly readable spin through how our brains work, how we process messages and how we project our thoughts and aspirations into brands. To create a brand people will identify with and truly love, companies must strive for utter consistency of message. These days, marketers must also understand some basic neuroscience. Consider this a vital crash course.
As a marketing and branding pro I’ve read stacks of books on the subject; this one is worth keeping around.
Book review: Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, by Daryl Weber, 4/5 stars
Lean Out is a diverse collection of 19 essays of uneven quality but consistent passion. Each piece of writing shares a personal story, experience or perspective of a woman or transperson either in the trenches of Silicon Valley’s entrepreneurial dream machine, or looking back on it after leaving.
Whatever benefits Sheryl Sandberg extolls in “Lean In” (the clear reference point to which this collection is a response) these essays point out that outsiders are expected to conform in order to succeed…and “outsiders” are anyone who is not a white cis male. This isn’t so much a whiny collection of hand-wringing identity politics as a thoughtful report of real experiences – the reader is invited to draw a lot of their own conclusions.
A truly extraordinary novel of wide, sweeping historical vision, hope and beauty among the darkest of times and places.
I was gripped for its hundreds of detailed pages and learned a great deal I didn’t know before about a breathtaking array of topics, including: the French and Spanish in Haiti and Cuba, the reverberations of the French Revolution in the colonies, the slave trade in the colonies vs in Louisiana, sugar cane plantation life, New Orleans culture and society around the 1800s and its complex system of caste based on skin color.
This slim volume is partly a guide to training for long distance running, part memoir of a writer’s life and career, part zen philosophy of life and death. I’ve heard it repeatedly described as “intimate” and “thoughtful” and it is both of these things, yet also it is more.
For someone who hates to run, I sure have read a lot about long distance running lately. I read Scott Jurek’s ultramarathon running memoir/vegan cookbook, I’ve read more articles about the sport than I can count – partially because I’m trying to understand my husband (who loves running) but partially because I’m trying to understand other things, about life, discipline and repetition as the path to greatness in any of life’s pursuits, athletic or not.